US Black Friday and Cyber Monday 2022 e-commerce sales defy expectations

Inflation didn’t deter shoppers after all…

Image by Speedy McVroom from Pixabay

As per figures from Adobe Analytics, U.S. e-commerce sales during Thanksgiving weekend this year beat expectations (despite the fact inflation is still very much present).

Here are some key points:

• Cyber Monday (November 28) generated $11.3 billion in sales. That’s 5.8% higher than last year and a new all time record.
• Black Friday (November 25) generated $9.12 billion (2.3% higher than 2021). Another record.
• Mobile shopping sales were strong (about 50% of all sales).
• Video games, drones, smart watches, laptops and toys were the most popular items.
• Discounts were particularly agressive (which could partially explain the numbers).

Overall, the better than expected sales are a testament to the strength of e-commerce in America (which continues to grow).

This story was first published on The PhilaVerse (my Substack newsletter).