My journey into micro content

  • Content curation is your friend: a great way to utilize new sources.
  • ”Micro” doesn’t mean you should bypass the attribution process: always give credit to content creators you cite.
  • Balancing act: a micro content strategy is often a balancing act (brevity versus providing context). Fortunately repetition and experience will improve your craft.
  • Visual aspect: imagery is crucial. With less “space” to provide context, visuals (imagery, diagrams) are key. For example: a heading image on a blog post needs to instill the right connotation, feeling, etc…
  • Mobile considerations: at the risk of stating the obvious, micro content works well on mobile devices (on which space needs to be carefully utilized).

Sometimes, little things make a big difference.

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