Microsoft brings Bing AI to the Windows 11 taskbar
This could be a powerful user adoption strategy
Today, a significant update to Windows 11 includes the addition of AI-powered Bing search engine to the taskbar.
The Bing search engine has a low single-digit market share and probably fewer monthly users BUT the built-in search box is one of the most frequently used features in Windows, with over half a billion monthly users.
It’s important to note that there is still a waiting period for access to the new Bing chatbot, hence not all Windows 11 users will get access right away.
I recently got hold of Bing AI, and while I found it useful (the ability to search the web is a nice touch relative to ChatGPT), I also was amused by its rather “spicy” attitude. At some point, it refused to communicate with me altogether. Oh well…
03/01/2023 update: To access the chatbot from the taskbar, you will still need to launch the Microsoft Edge browser. This wasn’t clearly communicated by the company initially.
This story was first published on The PhilaVerse (my Substack newsletter).
