Hoda Mehr from Invest Groove talks about her investing philosophy

Phil Siarri speaks to Hoda Mehr, CEO and co-founder of San Francisco startup Invest Groove, a stock market research and idea validation platform that aims to empower regular people to make informed decisions based on easy-to-understand structure and well-researched insights.

Hi Hoda, nice to meet you. Can you tell us about your background?

Nice to meet you too, Phil! I’m the co-founder and CEO of Invest Groove. This is my latest career and life adventure based on my stock market investing hobby, which I picked up from my dad when I was a teenager. Before Invest Groove, for 13 years I pursued my career in strategic planning and insights within large technology organisations. I’m also very fortunate to have a technical co-founder — Aidin Eslami — who is the company’s CTO. He’s a full stack developer and an independent movie producer. Not only is he building our core platform, he also brings an artistic flare to our UX design.

What’s the concept behind Invest Groove?

The ratio of research-to-buy decision is really high if you’d want to make a logical investing decision. I then realised that many other people go through the same pain, so decided to build a platform to facilitate the process for people like me.

What is your unfair advantage vs other communities, such as Seeking Alpha or Motley Fool?

We also tell you how many other investors agree or disagree with that research, and you have the choice to filter who you would want to trust and listen to. So while our investing philosophy is similar to the likes of Motley Fool and many great investors on the Seeking Alpha community, we go the extra mile of doing the work for our users, giving them the power to decide who they’d want to listen to with minimum effort on their part.

Down the line, do you consider turning Invest Groove into a fully fledged trading platform?

Do you think fintech is an opportunity for women to shake things down when it comes to gender bias in finance?

I also think women have what it takes to be successful capital allocators. We ran a survey in the fall of 2016. We asked people, when they hear ‘investing’, what comes to mind? Interestingly enough, women were 1.5 times more likely to associate investing with the longer-term horizon (sample size of 80). The way women think long-term is very well aligned with making better investment decisions, and that makes them great candidates to drive fintech progress.

Read the rest of the interview on BankNXT

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