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Has the generative AI bubble burst?

The reality might be more complex than it seems

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Image of humanoid cat, a question mark and a burst graphic element.
Image by Araxhs Official from Pixabay (with added elements courtesy of Canva)

Over the past few years, generative AI has captured the tech world’s imagination. Startups, venture capitalists, and major corporations have poured billions into building and deploying models that can create everything from realistic images to human-like conversations. But as hype meets reality, there’s growing speculation: Has the generative AI bubble burst?

The initial boom

The explosion of interest in generative AI began with the release of models like OpenAI’s GPT-3 in 2020. These models demonstrated remarkable abilities to produce human-like text, stirring up excitement across various industries. Soon after, OpenAI, along with Google and Meta, raced to develop even more advanced models, pushing the limits of AI-generated content in art, writing, programming, and design.

Venture capital followed suit, leading to an influx of funding for generative AI startups. By late 2022, valuations soared, even for early-stage companies with little proven market traction. Everyone wanted a piece of what appeared to be the next tech revolution.

Generative AI deal count from 2018 until 2024. Credit: EY Ireland.
Generative AI deal count from 2018 until April 2024. Credit: EY Ireland.

The peak of hype

As with many technological trends, generative AI reached a peak hype cycle, with promises of transforming entire industries. Predictions abounded that AI would replace content creators, revolutionize software development, and reshape creativity itself. Companies invested in integrating generative models into their products, while businesses from media to marketing explored how these tools could give them a competitive edge.

For a time, the AI narrative felt unstoppable. Early adopters showed off AI-generated art that won awards and code that supposedly made developers obsolete. The capabilities seemed endless, driving a frenzy of speculative interest.

The reality check

By mid-2024, the optimism began to wane. The shift was gradual but noticeable: Investors became more cautious, users highlighted significant limitations, and major ethical…

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Phil Siarri
Phil Siarri

Written by Phil Siarri

Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> linktr.ee/philsiarri

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