BNPL: Klarna to acquire price comparison platform PriceRunner

Image by Gerd Altmann from Pixabay

More Klarna news… The Swedish Buy Now Pay Later provider continues its shopping spree, agreeing to acquire price comparison platform PriceRunner which has a strong presence in the UK and Scandinavia.

David Fock, Chief Product Officer at Klarna stated: “The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape. It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook.”

There is clear synergy here. Geographic factors are a given (Klarna is a true powerhouse in Northern Europe). Furthermore, comparison platforms can be used as a user acquisition strategy because such websites and apps are high-traffic by nature. Klarna also plans to add PriceRunner’s functionality to its product offering, to create a “more engaging experience” for its customers.

It’s important to note that the purchase is subject to approval by regulatory authorities.

--

--

--

Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> psiarri.xyz

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

How B Corps and Other Purpose-Driven Businesses Are Driving Racial Equity and Climate Justice

Companies Started by Asian Americans

Fashion Tech News & Start Up Events in NYC | 12.20.17–1.16.18 | Happy Holidays! 🎄

About GoldenShovel Capital

Olyseum Update–23.04.2020

Using Virtual Reality To Solve Real Problems: Our Investment In AppliedVR

Business Opportunities in China

Urban Company stands firmly by its service partner community

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Phil Siarri

Phil Siarri

Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> psiarri.xyz

More from Medium

A Mini-MBA from Jeff Bezos, Billionaire founder of Amazon.com

Back to the future: The QE cut

A First Principles Framework to Economics and Finance (3)

Entrepreneurship vs. Intrapreneurship. — Why Intrapreneurship Succeeds.