BNPL: Klarna to acquire price comparison platform PriceRunner

Image by Gerd Altmann from Pixabay

More Klarna news… The Swedish Buy Now Pay Later provider continues its shopping spree, agreeing to acquire price comparison platform PriceRunner which has a strong presence in the UK and Scandinavia.

David Fock, Chief Product Officer at Klarna stated: “The acquisition will serve to strengthen our bank, card and payment services and support a competitive global landscape. It also further cements that Klarna will not be a marketplace but a viable and competitive alternative for retail partners vs Amazon, Google and Facebook.”

There is clear synergy here. Geographic factors are a given (Klarna is a true powerhouse in Northern Europe). Furthermore, comparison platforms can be used as a user acquisition strategy because such websites and apps are high-traffic by nature. Klarna also plans to add PriceRunner’s functionality to its product offering, to create a “more engaging experience” for its customers.

It’s important to note that the purchase is subject to approval by regulatory authorities.

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Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> psiarri.xyz

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Phil Siarri

Phil Siarri

Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> psiarri.xyz

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