A difficult Q4 2022 for PC manufacturers in Western Europe
But there is hope this year…
2 min readApr 4, 2023
As per Canalys estimates, PC and tablet shipments in Western Europe fell 38% year-on-year during Q4 2022.
Here are some other highlights from the market research firm’s latest report:
- For this given period, Notebooks fared the worst, with 8.6 million units delivered, 40% less than the previous year. Desktop shipments fell 29% to 2.1 million units. Consumer spending was also a drag on the tablet market, with shipments falling 17% to 6.6 million devices. Lenovo, HP and Apple experienced the biggest declines among major brands (Samsung was the only vendor to post growth).
- PC and tablet shipments declined 21% and 18%, respectively, for the full 2022 year.
- Reasons for the disappointing numbers include economic concerns, high inventories and interest hikes by the European Central Bank.
- The market is predicted to drop further for the majority of 2023 before returning to growth in the fourth quarter.
Ouch though…
This story was first published on The PhilaVerse (my Substack newsletter).