4 things to know about Salesforce’s Einstein GPT

The American cloud-based software company claims that the new tool is the world’s first generative AI CRM technology

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Image credit: Stable Diffusion

On March 7, the American cloud-based software company Salesforce introduced Einstein GPT.

Here are four key points:

  • Salesforce claims that the novel tool is the world’s first generative artificial intelligence customer relationship management technology.
  • The solution will leverage OpenAI’s ChatGPT.
  • Among other things, Einstein GPT will leverage AI-generated content in sales, service, marketing, commerce, IT; and it will be able to personalize emails, automate customer support answers, and produce content.
  • It is currently in closed pilot.

This could be an interesting use case for large language models given Salesforce’s ubiquity in the business world.

This story was first published on The PhilaVerse (my Substack newsletter).

Phil Siarri

Founder of Nuadox | Tech & Innovation Commentator | Digital Strategist | MTL | More about me> linktr.ee/philsiarri